Kill Devil
labeled rum bottles, rum
2012

A series of fictional rum bottle labels addresses the cynicism of contemporary alcohol marketing by linking trends in label designs to the history of alcohol as a key component in European and American colonialism. I pulled ideas from three main themes: the transportation of Africans to North America via the trans-Atlantic slave trade (Cap'n D'Wolf's Middle Passage Rum), indentured servitude of working class Europeans on both slavers and the ships of the Royal Navy (Press Gang Rum), and the use of alcohol in the subjugation of Indigenous American peoples (Treaty Rum, Walking Purchase Special Reserve).

The labels are meant to be exhibited as applied to glass bottles, however I also printed a small edition of sets which are available through Justseeds.

This project was a part of a collaborative exhibition with Claire & Tesar Freeman: Commission for Treasonous Strategies. A slideshow of the exhibition can be seen here.